This reading discusses how hypertext is a new textual medium that deconstructs linear narrative. The act of reading on a computer screen is indeed different from that of reading out of a book. For instance: http://www.wikipedia.org/ Ha! You cannot get that out of a book!
The key idea in hypertextual structure is the link ! The incredible volume of information and its potential accessibility, define the speed in which information can be accessed on the WEB.
The way which material is read and understood can be implied by the author by using an "Affect Transfer' principle. For instance, if I bring up the topic of Evolution, the reader might think of many things. The relation of evolution to science and religion, or perhaps just Monkeys, in this case Fast Food!
One fascinating aspect of this phenomenon is surfing. This refers to our ability to screen information very quickly due to the high volume of stimuli in which we are bombarded with on a daily basis. It is easy to get off track if something catches your attention. Did you get preoccupied with the Fast Food link above? We often flip through channels, stations, and other media so quickly, it is difficult to stay focused. However, "With such capabilities, the Web can give readers an enormous opportunity for discovery and synthesis" (120)
Work Cited:
Burbules, Rhetorics of the Web.
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