How exactly do images persuade? In other words, how do representational images work to influence the beliefs, attitudes, opinions-and sometimes actions-of those who view them? (P.26)
The influence of shared cultural values In an attempt to demonstrate how the cultural and psychological work together in the persuasive process. (p.26)
The reading also states, to paraphrase: representational images prompt emotional reactions which in turn cause an unreflective, irrational response. My question is irrational to whose standards? Would that be the scientific community with there scientific method? Emotions in my opinion are a bit irrational, that’s what makes them intangible, as is much of the symbology and imagery in our lives. I find it kind of arbitrary to put representational images and emotion under a scientific microscope when there is so much in the universe that’s unexplainable. And when the reading talks about the ways persuasion can occur, promoting methods that are useful and valid, I sense a lack of imagination. I think what is being overlooked is the powerful and acute sense of 'emotional intelligence' which I believe far proceeds that of the contrasted 'emotional vs. rational.'
"The most effective way to increase an objects rhetorical presence is to make it physically present-but of course this is often not possible." This is way we use rhetorical images and symbols to communicate. BooYah!
